Bethesda is choosing to look at this like 'why are these players not giving us more money?' rather than 'wow, this is amazing advertising and community building for our franchise!' Modders usually love the games they mod, which is why they spend so much time on their creations. Mods have kept a game like Skyrim alive for years after many would have otherwise stopped playing. Nintendo' s we-don't-understand-the-market YouTube policies which forced a revenue share program that most content creators couldn't be bothered with. Even if it's 'better than zero' as proponents will claim, it's more than a little reminiscent of As Erik Kain pointed out yesterday, this is well below something like theĪpple store, which gives creators at least 70% of the cash and just 25% seems abysmally low (although in an interview, Erik found that DayZ creator Dean Hall believes 25% to be perfectly reasonable).
The rest is split in some undisclosed way between Valve and Bethesda (Update: 30% to Valve, 45% to Bethesda). The modders only take home 25% of the money made from the sale of their mods.
